The Grove at One92 is a new apartment rental community in Bloomfield, NJ, that faces stiff competition in the city. Atlantic Reality charged Oxford and O2 Design to devise a smart approach marketing; we took it a step further and delivered a 360º solution grounded in research and ranging from branding, interior design, signage and custom artwork… to digital, traditional and social advertising… to the next-gen website with embedded video and lead generation functionality. To date, more than 50% of the units have been leased prior to the doors even opening.