:30 Video Spot
ETS TOEFL challenged Oxford to develop a digital campaign to capture the attention of the Gen-Z audience.
We responded with “The Power is in Your Hands,” an arresting digital ad campaign with social media campaign extensions, and robust influencer programs at the consumer and institutional levels.
![ETS-Microsite](https://oxfordcommunications.com/wp-content/uploads/2024/01/ETS-Microsite.jpg)
Microsite
![Mobile Mockup](https://oxfordcommunications.com/wp-content/uploads/2024/01/Mobile-Mockup.jpg)
![01491-ETS-Breakthrough-Campaign-1200×672-Zeta_f-2](https://oxfordcommunications.com/wp-content/uploads/2024/01/01491-ETS-Breakthrough-Campaign-1200x672-Zeta_f-2.jpg)
![smartmockups_lpiouytj](https://oxfordcommunications.com/wp-content/uploads/2024/01/smartmockups_lpiouytj.jpg)
TikTok Filter
![smartmockups_lpipjhly](https://oxfordcommunications.com/wp-content/uploads/2024/01/smartmockups_lpipjhly.jpg)
Instagram Grid Posts
![01491-ETS-Breakthrough-Campaign-1200×672-Zeta_f-3](https://oxfordcommunications.com/wp-content/uploads/2024/01/01491-ETS-Breakthrough-Campaign-1200x672-Zeta_f-3.jpg)
Social Carousel Post
![PR Box Mockup_v4A](https://oxfordcommunications.com/wp-content/uploads/2024/01/PR-Box-Mockup_v4A.jpg)
PR Box
![smartmockups_take (1)](https://oxfordcommunications.com/wp-content/uploads/2024/03/smartmockups_take-1.jpg)
![smartmockups_illum (1)](https://oxfordcommunications.com/wp-content/uploads/2024/03/smartmockups_illum-1.jpg)
![smartmockups_power (1)](https://oxfordcommunications.com/wp-content/uploads/2024/03/smartmockups_power-1.jpg)
![smartmockups_begin (1)](https://oxfordcommunications.com/wp-content/uploads/2024/03/smartmockups_begin-1.jpg)
Instagram Stories