:30 Video Spot

ETS TOEFL challenged Oxford to develop a digital campaign to capture the attention of the Gen-Z audience.

We responded with “The Power is in Your Hands,” an arresting digital ad campaign with social media campaign extensions, and robust influencer programs at the consumer and institutional levels.

Teaser Social Posts
TikTok Filter
Instagram Grid Posts
Social Carousel Post
PR Box
Influencer Unboxing
Instagram Stories

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