Oxford attends star-studded Zeta Live event in NYC
October 9, 2024
John Martorana, Oxford’s President and CEO, and Jules Abraham, Vice President, Director of Integrated Media Services, joined Fortune 500 execs, influential thought leaders and other top marketers at this year’s Zeta Live event in Manhattan on September 26. The day was filled with many opportunities to explore the innovations coming to the omnichannel media landscape in 2025 and to glean insights about the future of business in an AI-powered world.
Marketing leaders representing brands such as Wells Fargo, PetMeds, Milken Institute and Eggland’s Best discussed innovative digital solutions to drive brand growth and hyper-personalize better consumer experiences. In an interview segment hosted by David A. Steinberg, co-founder, chairman and CEO of Zeta Global, Olympic champion Simone Biles discussed the power of authenticity. Steinberg also talked with NBA legend Shaquille O’Neal about building an investment strategy based on a brand’s ability to make positive change in the day-to-day lives of consumers.
The day concluded with a working session with Oxford’s Zeta Global account team, led by Billy Port and what he calls “Oxford’s Champions” — the 19 media and data intelligence specialists who help execute our clients’ campaigns. John and Jules received a live preview of new innovations being rolled out to our campaigns in the coming months.
Overall, it was a very productive and memorable day! We are delighted to partner with Zeta Global and are excited for what 2025 will bring to our clients and campaigns.