Jules directs the Media department in strategic initiatives, buying, planning, execution and measurement of multi-channel media campaigns designed to meet our clients’ business performance goals. Jules has more than 15 years of media experience running global advertising campaigns and events in a variety of verticals including finance, pharma, law, nonprofit, retail and education for clients such as Fannie Mae, GlaxoSmithKline, Oxfam, New York Fashion Week and ETS TOEFL. Jules takes a multi-touch approach to advertising, leveraging novel experiences for users and with an emphasis on data collection for enhanced targeting and measurement.