Jon supports senior leadership in managing the digital media team in strategic planning, buying, partner management, execution and measurement of multi-channel media campaigns. He has nearly a decade of experience running multi-million-dollar domestic & global advertising campaigns and digital strategies in a variety of verticals including tech (B2B), pharma, nonprofit, security and more for clients including Pfizer, National Basketball Assoc. (NBA), DirecTV/SiriusXM, Paramount+, and ETS TOEFL. Jon is adept at problem-solving and takes a data-driven and cross-channel approach to advertising, with an emphasis on enhanced audience strategy/targeting and multi-touch performance measurement.