John is a time-tested entrepreneur who has led, managed and operated Oxford for 38 years. During that time, he has been integral to developing strategies and campaigns for clients in a variety of verticals, including higher education, retail, CPG, food, destination, real estate, pharmaceutical, healthcare, government and not-for-profit sectors, as well as business to business. He is very hands-on with the media side of the business, including traditional, digital, earned and owned channels, and is most proud of the work Oxford has done in attribution of target audiences via paid media. John also spearheaded the development of Oxford’s proprietary reporting platform Illumina, which enables clients to track and optimize their digital media dollars.