With the number of reported hate crimes and bias incidents continuing to rise in New Jersey, the Office of the Attorney General sought a bold messaging campaign to convey its zero-tolerance stance toward such actions.

Working closely with the NJOAG, we developed the “No Hate in the Garden State” campaign. The bold anti-bias message was shared throughout the state via digital billboards, social ads, digital ads, videos and radio. One radio spot was specially targeted to teens who have witnessed and/or been the victim of bias, to address the troubling spike of such acts at Jersey schools and colleges. We also developed promotional items including magnets, stickers and silicone wristbands to spread a message of inclusivity as well as banner tarps and barricade tape to be used by officials at properties vandalized by senseless acts of bias and hate.