The first of our two recently created safety campaigns for the NJDOT has hit the market, promoting the danger of distracted driving posed to pedestrians, cyclists, work crews and other drivers. The eye-catching “What If” campaign encourages NJ motorists to remain alert and drive safely when they’re behind the wheel. Drivers are asked to consider the devastation they’d feel if their distracted behavior was the last thing a person sees before being struck by their vehicle.