In an age where everything and everyone is online and vying for attention, it’s much easier to get lost in a sea of search results than stand out. And without utilizing search engine optimization (SEO) for your content, you could end up #181,999,999 out of 182,000,000 search results … if you even show up at all.
So what is SEO?
At its most basic, SEO is about utilizing the necessary tools to allow search engines to see your pages and include them in their search results – the better the optimization, the better your chances of improving ranking. This is done through including effective/competitive keywords within your content, developing tags to go along with these keywords and setting up a link building program to improve standing and appear more impressive to the engine bots combing the web, looking for relevant and trustworthy sources.
Many factors go into search engines’ ranking of results, but a big one is SEO, allowing the engine to easily seek out and promote the page. This is not the same as paying for Sponsored Search Results, which are the very first hits that show up on the search results page. Everything below are “organic results” and your best bet to being seen; despite companies shelling out for the Sponsored exposure, about 80% of search engine users say they almost always click on the organic results.
When deciding if investing in SEO is right for your pages, keep these statistics in mind:
Rev the Engine
Now that it’s clear how important it is to get your pages on Google’s radar, here are three tips for kick-starting SEO implementation on your sites:
Writing great content for and building a visually-appealing site won’t get you far if no one can find it. With SEO, you’re not only increasing your chances of being seen, you’re increasing your online presence, your revenue and your all-important brand.
If you want to implement some serious SEO on your sites, contact firstname.lastname@example.org today.