It’s coming, although no one can say exactly when. Governors will lift the lockdowns and millions of people will return to work. The economic engine will restart. What no one knows for certain is when the stay-at-home orders will be lifted. It is increasingly likely that not everyone will be liberated from quarantine at once. The coronavirus is controlling the timeline.
While we all look forward to the day coming soon when everyone will emerge from their bunkers and bask in the golden light, the reality is much more complex. Some businesses are on full pause, others are already operational in remote form. Some will hit the ground running while others take a wait-and-see approach. Based on economic forecasts, we believe that how a business hits the starting gate will determine its trajectory for months to come.
Every business should be doing these seven things now: