Retail is fascinating because it truly puts marketers closer to the consumer. There are so many variables and levers to pull to ge ...
Are we heading for a repeat of the 2008 recession in 2023? Well, not exactly, according to experts who predict that 2023 won& ...
If you believe like I do that brands live, have personalities and DNA, then yes, your brand most likely experienced COVID. It ...
Almost a year ago, Oxford went into virtual office mode. We were hoping against hope, along with the rest of the world, that weath ...
Oxford is excited to announce the newest members of our growing team. Jules Abraham, Director of Digital Integration Jules l ...
So much has been written about the pandemic this past year, and its impact on everything that human interaction touches. &nbs ...
Oxford was recently instrumental in the development of a COVID-19 response for Lightbridge Academy, a New Jersey-based franchise c ...
Wait. Hurry up. Wait. Hurry up. While the pandemic has brought entire economies to a grinding halt, there are critical events happ ...
While we have all been looking forward to the Great Restart, it has become clear that it will not be a single moment in time as mu ...
It’s coming, although no one can say exactly when. Governors will lift the lockdowns and millions of people will return to w ...
Here's a little-known trade secret: there is an invisible expiration stamp on ideas. Between changes in markets, technology an ...
We knew that digital was the future. What no one expected was just how quickly it would become the lifeline of business in a world ...
Chris Havard has joined Oxford as Managing Director. Chris is an entrepreneurial marketing leader with extensive industr ...
Marketers are famous for jumping on the latest trend like “telling your brand story,” “social media is the next ...
Oxford’s innovative Twitter Tree, which made news around the world in 2014, has been documented in Ripley’s Belie ...
CCPA The much-anticipated California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1st. This has implic ...
Do you hate the r word? What is it? In general, many CMOs focus on a “retainer” as a line item expense.& ...
Oxford Communications has brought eight ASTRA awards home to its Music Mountain headquarters, including the coveted Best in Sh ...
Are you on track to reach your 2019 goals and objectives? Are you prepared to hit the ground running in 2020? Make — even cr ...
To utter the word e-commerce is to strike fear in the heart of any mall developer, or bricks-and-mortar retailer. But there& ...
I recently read a great article from Adweek that talks about the danger of making generalizations when it comes to different gener ...
Oxford earned 11 honors at the 51st annual NJ Ad Club Jersey Awards, including the prestigious Best of Out-of-Home award. T ...
You may have noticed the words underscoring our new logo: Connecting brands and consumers. After much soul-searching as ...
65% of 25-49-year-olds speak to their voice-enabled devices at least once per day. (Source: PwC). Voice search is widely ad ...
For more than forty years, Carolyn Bolger Payne has shared her remarkable voice and spirit with audiences around the world. ...
I recently read a study that stated there are 86 different types of Baby Boomers – those individuals born between 1944 and 1 ...
Everyone is so focused on a brand's mark, icon and colors associated with it as if that is the brand essence. While it is impo ...
As you know, I am fascinated by retail. If any industry has changed over the last 10 years even more than advertising, this is ...
In Part 1, we looked at audience and persona profiling as a precursor to understanding the decision journey. What content shou ...
Oxford welcomes pharma marketing expert Robert Krell at the helm of our new Oxford Pharma group. Robert is a seasoned industry ...
As of August 2018, Google no longer allows new accounts to use HTML5 ads in their Google Display Network campaigns until they ...
It’s unusual to go through a day anymore without hearing the mysterious term “content marketing” at least on ...
Don Christensen has joined Oxford as Director, Business Development. Don comes to Oxford with a specialization in financial ma ...
May 25 was somewhat of a digital judgment day” that sent shockwaves throughout the marketing world. The General Data Pro ...
Photo Credit: Veuve Cliquot Liberty State Park is known for its role in ferrying people to nearby Ellis Island, but this mont ...
Brand strategists agree micro-influencing is currently one of the biggest trends in social media marketing. As we outlined ...
Micro-influencing is huge. At least that was the consensus among branding experts during the latest Philadelphia Ad Club panel ...
Oxford Communications earned 18 honors at the 50th Annual NJ Ad Club Jersey Awards tying for the most accolades of the evening ...
My past two posts have touched on exploring the core values that your brand shares with your customers. Because these shared v ...
Well, they did it. Nordstrom successfully launched their new flagship men's store at Columbus Circle the weekend of April ...
In March, Oxford’s leaders were invited to present at the College & University Public Relations and Associated Profe ...
We are excited to welcome Lynn Powell to our executive leadership team as Director of Account Services. Lynn is a former Gr ...
It’s not the death of retail, but it is a wake-up call. I am sure we have all spoken about the unfortunat ...
Our team is growing and we couldn’t be more excited. Both our creative and digital teams welcome the additions of three ...
Defining the values you share with your consumer begins with you. You have to look within - honestly - before you can really g ...
Our team kickstarted 2018 by securing 15 national awards at the 15th Annual Service Industry Advertising Awards (SIA Awards). ...
Walk around almost any office in any industry in any city and you’ll more than likely hear executives pouring over a ver ...
Our branding practice has been enthusiastic proponents of “driving to WHY” and “shared value” between ...
Now is the perfect time of year to review past social media content performance and perfect your strategy going forward. ...
Is the curation of your own museum the next frontier for brands with a great story? The Alexander McQueen exhibit at the Met start ...
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