Are You Building a TOP Brand?

April 28, 2016

How can you create loyal brand devotees? How can you differentiate your products and services from the competition?
All of these ‘hows’ start with the WHY of your brand, and knowing how to create meaningful emotional connections with your consumer audience.
During one of our recent Truth Opportunity and Positioning (TOP) Workshops, Oxford helped a client in the retail development industry achieve a brand epiphany.

During this one-day workshop, Oxford helped the client:

  •   Learn how to establish powerful emotion-driven brand connections
  •   Determine the unique qualities of its brand, and identify ways to leverage them
  •   Achieve consensus within groups to develop a shared vision and common purpose
  •   Illuminate the WHY of its brand, and create a compelling positioning statement to guide strategic decision-making and messaging

Whether your brand is newly emerging or established, a TOP Workshop can turbocharge your strategic marketing plan. To learn more, ask your Oxford Account Executive or contact us today.