RUTGERS CINJ


O O O O O

For our client’s debut campaign, we forged emotional connections to win the battle for the consumer.

A renowned facility with world class researchers and leading physicians, Rutgers Cancer Institute of New Jersey had never engaged in a branding or marketing campaign, despite being at the epicenter of a highly competitive marketplace. Oxford developed “Winning is everything” to embody the indomitable spirit and capability of the RCINJ team. Digital, out-of-home, radio and print advertising are working to build awareness and interest among consumers and physicians.


KEY INSIGHT:
People with a cancer diagnosis desire human-to-human communication. We made this our top priority for the client.

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