THE GROVE AT ONE92


O O O O O

Oxford and O2 redefined rental marketing with an integrated 360º solution and rally cry “Find Your Grove.”

The Grove at One92 is a new apartment rental community in Bloomfield, NJ, that faces stiff competition in the city. Atlantic Reality charged Oxford and O2 Design to devise a smart approach marketing; we took it a step further and delivered a 360º solution grounded in research and ranging from branding, interior design, signage and custom artwork… to digital, traditional and social advertising… to the next-gen website with embedded video and lead generation functionality. To date, more than 50% of the units have been leased prior to the doors even opening.


Launch Site
KEY INSIGHT:
The website is the leasing center of the future for Millennials. Ours rolled out the red carpet with a robust content strategy.

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