EMPIRE OUTLETS


O O O O O

The most powerful city in the world finally gets its outlet, elegantly branded and activated by Oxford.

Incredibly, New York City has never had a retail outlet destination — until Empire Outlets was conceived. Our client called on Oxford to craft the brand identity that would beckons NYC natives and travelers from around the planet. First things first: we needed to attract top brands to Empire Outlets. Since 2014, our video brochure and head-turning trade ads have supported leasing efforts while growing the future consumer base through social media.


KEY INSIGHT:
Aspiration is a powerful force in marketing. Our brand harnessed it through emotional, evocative images for trade and consumer audiences.

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