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MARKETING BLOG


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NEW LEGISLATION PROTECTS ONLINE PERSONAL DATA OF EUROPEAN UNION RESIDENTS


June 26, 2018

May 25 was somewhat of a digital judgment day” that sent shockwaves throughout the marketing world. The General Data Pro ...

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EVENT MARKETING WORKS WHEN YOU WORK IT


June 15, 2018

Photo Credit: Veuve Cliquot Liberty State Park is known for its role in ferrying people to nearby Ellis Island, but this mont ...

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MICRO IS HUGE


June 11, 2018

Micro-influencing is huge. At least that was the consensus among branding experts during the latest Philadelphia Ad Club panel ...

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OXFORD COMMUNICATIONS WINS 18 JERSEY AWARDS


June 08, 2018

Oxford Communications earned 18 honors at the 50th Annual NJ Ad Club Jersey Awards tying for the most accolades of the evening ...

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PART III. YOUR SOUL STORY: BREATHING LIFE INTO YOUR CORE VALUES


May 01, 2018

My past two posts have touched on exploring the core values that your brand shares with your customers. Because these shared v ...

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THE LOSS OF A TOY STORY


April 09, 2018

It’s not the death of retail, but it is a wake-up call.   I am sure we have all spoken about the unfortunat ...

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THE OXFORD TEAM IS GROWING


April 03, 2018

Our team is growing and we couldn’t be more excited. Both our creative and digital teams welcome the additions of three ...

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OXFORD COMMUNICATIONS WINS 15 SERVICE INDUSTRY ADVERTISING AWARDS


March 15, 2018

Our team kickstarted 2018 by securing 15 national awards at the 15th Annual Service Industry Advertising Awards (SIA Awards). ...

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PART I. WHY SHOULD THEY CARE


March 07, 2018

Walk around almost any office in any industry in any city and you’ll more than likely hear executives pouring over a ver ...

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DAY OF THE UNDERDOG


February 08, 2018

Our branding practice has been enthusiastic proponents of “driving to WHY” and “shared value” between ...

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WHAT'S IN A NAME?


January 19, 2018

A brand is a universe of emotions, experiences and moments that are created. The name is not the brand, but I am a big believe ...

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BUILDING BRILLIANT BRANDS FROM THE WHY


September 08, 2017

Why do some brands succeed where others fail? Why do consumers develop deep personal attachment to some brands where others ar ...

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THE NEW MEDIA LANDSCAPE: A GAME OF CONTENT


July 27, 2017

16.1 million people — a combination of cable viewers and subscribers to HBO’s streaming services, HBO GO and HBO NOW ...

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PROFESSIONAL ATHLETES ARE PEOPLE TOO


July 13, 2017

The only thing stronger than Frank Deford’s prose was the intangible yet palpable humility, grace and humanity that flow ...

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MARCOM EXECS SOUND OFF ON INNOVATION


July 07, 2017

Oxford Communications attended a recent Philly Ad Club (@PhillyAdClub) event highlighting the challenges and innovations confronti ...

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