Oxford Communications’ Senior Director of Digital Marketing, A.J. Falvo, will speak during this month’s Advertising Week NYC 2016 – five days of seminars, events, workshops and presentations hosted by the brightest leaders and subject matter experts (SMEs) from the marketing and entertainment industries. A.J. Falvo will be a speaker at the Digital Place Based Ad Association (DPAA) seminar “Future of Location and Video
,” which will cover how mobile, location data and digital Out of Home attributes are rapidly changing the traditional advertising paradigm and offering advertisers powerful cross-platform opportunities.
At Oxford, A.J.
serves as the digital lead of all digital media/search implementations and direction, drawing upon over 16 years of award-winning campaign performance on both the client and agency sides. He is passionately dedicated to implementing emerging technologies for the benefit of his clients, including location based proximity targeting (mobile display & iBeacons), programmatic buying (DSP, DMP & SSP), verification and fraud protection services (display, mobile and video), display and mobile viewability standards, behavioral targeting utilizing in-market and custom affinity audiences, and remarketing targeting technologies for client campaigns.
A.J.’s method of developing digital strategies focuses on the convergence of client goals and audience behavior to define partner platforms that best deliver desired outcomes. Through his relationships with digital partners, A.J. raises the bar for collaboration and pushes the benchmarks for success and measurement. He is a Google AdWords-certified Professional and a member of the Location Based Marketing Association (LBMA), Search Engine Marketing Professional Organization (SEMPO), Digital Analytics Association (DAA), and Internet Marketing Association (IMA).
“Future of Location and Video” will be held on Wednesday, September 28 at 10:30 a.m. at Thomson Reuters in New York City. For more information, visit http://newyork.advertisingweek.com/calendar/-dpaa-seminar-2016-09-28-1030
. See A.J.’s LinkedIn page at https://www.linkedin.com/in/ajfalvo