Oxford Communications, a two-time NJ Ad Club overall Best in Show winner, was also honored with an additional five first place awards and four second place awards for creative and collaborative efforts in the areas of social media, trade publication, brochure design and digital media.
The award-winning work featured campaigns for clients such as Werther’s® Original®, Brother International, Rutgers Cancer Institute of New Jersey, Bancroft, Hunterdon Healthcare and Outlets at Tejon, which garnered the biggest award of the night for the agency, Best of Social Media, for the #SantaPlease Sweepstakes – a sweepstakes launched as a way to engage and reward shoppers of the California-based outlet center during the holiday season. Consumers were invited to share a photo of a must-have(s) item from the Outlets at Tejon for a chance to win the grand prize: a $1,000 shopping spree.
The roster of achievement includes:
Award: Category, Client
Best of Social Media: Outlets at Tejon – #SantaPlease Sweepstakes
First Place: Social Media Multi-Platform Program/Campaign, Outlets at Tejon – #SantaPlease Sweepstakes
First Place: Trade Magazine Print Ad, Steelpointe Harbor Outlets
First Place: Social Media Incentive Program/Contest, Werther’s® Original® – Unwrap the Magic Sweepstakes
First Place: Pocket Folder, Bancroft – Video Brochure
First Place: Newspaper Full Page Full Color, Hunterdon Healthcare – 3D Imaging Ad
Second Place: Digital Media Campaign, Brother International – Think Optimize
Second Place: Digital Media Landing Page, Brother International – P-touch
Second Place: Out-of-Home, Rutgers CINJ – Transit Rail
Second Place: Package, Piccolo Pronto
Award of Excellence: Newspaper Campaign, Rutgers CINJ
Award of Excellence: Digital Media Campaign, Rutgers CINJ – Web Banners