DATE: APRIL 2014
CATEGORY:

OXFORD PRESENTS A NIGHT OF BRANDING WITH DAVID MOREY


Brilliance Blogger

On April 24th, Oxford held a meeting of the minds for distinguished guests representing a variety of industries, featuring guest speaker David Morey, branding consultant and author of “The Underdog Advantage.”

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Among the world’s most exotic and prestigious automobile makes and models at Interstate Motorsport in Pennington, NJ, Morey led the evening’s guests in a stimulating conversation about branding and the importance of reputation management.

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Here are a few words of wisdom taken from the event:

  • 40% of a brand comes down to its CEO; the rest is business and marketing.
  • Any great brand is different, special, better – you've got to be different or else be damned.
  • Ride the wave of change – never let your business remain stagnant.
  • The secret to being a successful, unstoppable entrepreneur is to love what you do and never stop.
  • The best thing to be is an insurgent incumbent – always be playing offense.
  • And, of course, good advice from one of Morey’s own clients: “Stay hungry. Stay foolish.” - Steve Jobs

 

David Morey Speech from David Morey on Vimeo.

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