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UNDER THE INFLUENCE: WHY SO MANY BRANDS ARE USING SOCIAL INFLUENCERS


November 28, 2023

In today's digital age, social media has become an integral part of our lives. And with the rise of platforms like Instagram, ...

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OXFORD LAUNCHES GLOBAL CAMPAIGN FOR ETS TOEFL


September 29, 2023

ETS TOEFL® challenged Oxford to develop an omnichannel digital campaign that would capture the attention of the Gen Z audien ...

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RELABELING VS. REBRANDING: WHAT IS THE DIFFERENCE?


September 29, 2023

Relabeling and rebranding are two very important marketing processes that a company can embark on. Each involves rethinking the wa ...

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TO UPDATE YOUR BRAND, UPGRADE YOUR BRAND EXPERIENCE


August 24, 2023

Some may think that changing a company’s branding is as simple as changing its name. In truth, a brand is multi-faceted and ...

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THREADS: WHAT YOU SHOULD KNOW ABOUT THE LATEST SOCIAL PLATFORM


July 24, 2023

Threads is the new text-based, conversational social platform from Meta – the makers of Facebook and Instagram. Threads co-o ...

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GET ON BOARD WITH OMNICHANNEL MARKETING


May 11, 2023

Omnichannel marketing is the practice of connecting with customers across all touchpoints and channels, both online and offline. A ...

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MARKETERS MAY HAVE TO DO WITHOUT COOKIES IN THE FUTURE


April 11, 2023

Third-party cookies have been around since the World Wide Web emerged in the 1990s. A cookie, according to Technopedia, " ...

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BED BATH & BEYOND: WHAT WENT WRONG?


March 08, 2023

Retail is fascinating because it truly puts marketers closer to the consumer. There are so many variables and levers to pull to ge ...

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THE VALUE OF MARKETING DURING ALL ECONOMIC CYCLES


March 08, 2023

Are we heading for a repeat of the 2008 recession in 2023? Well, not exactly, according to experts who predict that 2023 won& ...

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2020: A YEAR OF SUSPENDED ANIMATION 


March 03, 2021

So much has been written about the pandemic this past year, and its impact on everything that human interaction touches. &nbs ...

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A STUDY IN COVID-19 PARTNERSHIP: LIGHTBRIDGE ACADEMY


June 22, 2020

Oxford was recently instrumental in the development of a COVID-19 response for Lightbridge Academy, a New Jersey-based franchise c ...

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FINDING YOUR NEW MARKETING CADENCE


June 19, 2020

Wait. Hurry up. Wait. Hurry up. While the pandemic has brought entire economies to a grinding halt, there are critical events happ ...

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SEVEN THINGS BRANDS SHOULD DO NOW TO ENSURE A STRONG RESTART


April 10, 2020

It’s coming, although no one can say exactly when. Governors will lift the lockdowns and millions of people will return to w ...

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BE INTEGRATED AND EMBRACE THE POWER OF DATA


February 26, 2020

Marketers are famous for jumping on the latest trend like “telling your brand story,” “social media is the next ...

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IS YOUR DIGITAL HOUSE IN ORDER FOR 2020?


December 13, 2019

CCPA The much-anticipated California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1st.  This has implic ...

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OXFORD COMMUNICATIONS TAKES HOME EIGHT ASTRA AWARDS


October 11, 2019

Oxford Communications has brought eight ASTRA awards home to its Music Mountain headquarters, including the coveted Best in Sh ...

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SPRINT TO THE FINISH: A 5-STEP ACTION PLAN


September 05, 2019

Are you on track to reach your 2019 goals and objectives? Are you prepared to hit the ground running in 2020? Make — even cr ...

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OXFORD WINS BEST OF OUT-OF-HOME HONORS AND 11 NJ AD CLUB AWARDS


June 06, 2019

Oxford earned 11 honors at the 51st annual NJ Ad Club Jersey Awards, including the prestigious Best of Out-of-Home award. T ...

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THE ART AND SCIENCE OF BRAND-CONSUMER CONNECTION


May 02, 2019

You may have noticed the words underscoring our new logo: Connecting brands and consumers.  After much soul-searching as ...

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CAROLYN PAYNE EARNS PHILADELPHIA LIFETIME ACHIEVEMENT AWARD


March 28, 2019

For more than forty years, Carolyn Bolger Payne has shared her remarkable voice and spirit with audiences around the world. ...

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THE CONVERGENCE OF RETAIL AND HOSPITALITY


January 04, 2019

As you know, I am fascinated by retail. If any industry has changed over the last 10 years even more than advertising, this is ...

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CONTENT MARKETING: FROM MYSTERY TO MASTERY PART 2


October 12, 2018

In Part 1, we looked at audience and persona profiling as a precursor to understanding the decision journey. What content shou ...

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WELCOME ROBERT KRELL AND OXFORD PHARMA


October 08, 2018

Oxford welcomes pharma marketing expert Robert Krell at the helm of our new Oxford Pharma group. Robert is a seasoned industry ...

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CONTENT MARKETING: FROM MYSTERY TO MASTERY PART 1


October 06, 2018

It’s unusual to go through a day anymore without hearing the mysterious term “content marketing” at least on ...

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DON CHRISTENSEN JOINS OXFORD AS DIRECTOR, BUSINESS DEVELOPMENT


August 31, 2018

Don Christensen has joined Oxford as Director, Business Development. Don comes to Oxford with a specialization in financial ma ...

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NEW LEGISLATION PROTECTS ONLINE PERSONAL DATA OF EUROPEAN UNION RESIDENTS


June 26, 2018

May 25 was somewhat of a digital judgment day” that sent shockwaves throughout the marketing world. The General Data Pro ...

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EVENT MARKETING WORKS WHEN YOU WORK IT


June 15, 2018

Photo Credit: Veuve Cliquot Liberty State Park is known for its role in ferrying people to nearby Ellis Island, but this mont ...

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OXFORD COMMUNICATIONS WINS 18 JERSEY AWARDS


June 08, 2018

Oxford Communications earned 18 honors at the 50th Annual NJ Ad Club Jersey Awards tying for the most accolades of the evening ...

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