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O O O O O

A STUDY IN COVID-19 PARTNERSHIP: LIGHTBRIDGE ACADEMY


June 22, 2020

Oxford was recently instrumental in the development of a COVID-19 response for Lightbridge Academy, a New Jersey-based franchise c ...

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FINDING YOUR NEW MARKETING CADENCE


June 19, 2020

Wait. Hurry up. Wait. Hurry up. While the pandemic has brought entire economies to a grinding halt, there are critical events happ ...

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SEVEN THINGS BRANDS SHOULD DO NOW TO ENSURE A STRONG RESTART


April 10, 2020

It’s coming, although no one can say exactly when. Governors will lift the lockdowns and millions of people will return to w ...

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BE INTEGRATED AND EMBRACE THE POWER OF DATA


February 26, 2020

Marketers are famous for jumping on the latest trend like “telling your brand story,” “social media is the next ...

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IS YOUR DIGITAL HOUSE IN ORDER FOR 2020?


December 13, 2019

CCPA The much-anticipated California Consumer Privacy Act of 2018 (CCPA) goes into effect on January 1st.  This has implic ...

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OXFORD COMMUNICATIONS TAKES HOME EIGHT ASTRA AWARDS


October 11, 2019

Oxford Communications has brought eight ASTRA awards home to its Music Mountain headquarters, including the coveted Best in Sh ...

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SPRINT TO THE FINISH: A 5-STEP ACTION PLAN


September 05, 2019

Are you on track to reach your 2019 goals and objectives? Are you prepared to hit the ground running in 2020? Make — even cr ...

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OXFORD WINS BEST OF OUT-OF-HOME HONORS AND 11 NJ AD CLUB AWARDS


June 06, 2019

Oxford earned 11 honors at the 51st annual NJ Ad Club Jersey Awards, including the prestigious Best of Out-of-Home award. T ...

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THE ART AND SCIENCE OF BRAND-CONSUMER CONNECTION


May 02, 2019

You may have noticed the words underscoring our new logo: Connecting brands and consumers.  After much soul-searching as ...

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CAROLYN PAYNE EARNS PHILADELPHIA LIFETIME ACHIEVEMENT AWARD


March 28, 2019

For more than forty years, Carolyn Bolger Payne has shared her remarkable voice and spirit with audiences around the world. ...

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THE CONVERGENCE OF RETAIL AND HOSPITALITY


January 04, 2019

As you know, I am fascinated by retail. If any industry has changed over the last 10 years even more than advertising, this is ...

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CONTENT MARKETING: FROM MYSTERY TO MASTERY PART 2


October 12, 2018

In Part 1, we looked at audience and persona profiling as a precursor to understanding the decision journey. What content shou ...

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WELCOME ROBERT KRELL AND OXFORD PHARMA


October 08, 2018

Oxford welcomes pharma marketing expert Robert Krell at the helm of our new Oxford Pharma group. Robert is a seasoned industry ...

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CONTENT MARKETING: FROM MYSTERY TO MASTERY PART 1


October 06, 2018

It’s unusual to go through a day anymore without hearing the mysterious term “content marketing” at least on ...

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DON CHRISTENSEN JOINS OXFORD AS DIRECTOR, BUSINESS DEVELOPMENT


August 31, 2018

Don Christensen has joined Oxford as Director, Business Development. Don comes to Oxford with a specialization in financial ma ...

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NEW LEGISLATION PROTECTS ONLINE PERSONAL DATA OF EUROPEAN UNION RESIDENTS


June 26, 2018

May 25 was somewhat of a digital judgment day” that sent shockwaves throughout the marketing world. The General Data Pro ...

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EVENT MARKETING WORKS WHEN YOU WORK IT


June 15, 2018

Photo Credit: Veuve Cliquot Liberty State Park is known for its role in ferrying people to nearby Ellis Island, but this mont ...

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OXFORD COMMUNICATIONS WINS 18 JERSEY AWARDS


June 08, 2018

Oxford Communications earned 18 honors at the 50th Annual NJ Ad Club Jersey Awards tying for the most accolades of the evening ...

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PART III. YOUR SOUL STORY: BREATHING LIFE INTO YOUR CORE VALUES


May 01, 2018

My past two posts have touched on exploring the core values that your brand shares with your customers. Because these shared v ...

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COMMUNICATIONS LEADERS AT OXFORD INVITED TO PRESENT AT CUPRAP


April 24, 2018

In March, Oxford’s leaders were invited to present at the College & University Public Relations and Associated Profe ...

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LYNN POWELL JOINS OXFORD AS DIRECTOR OF ACCOUNT SERVICES


April 19, 2018

We are excited to welcome Lynn Powell to our executive leadership team as Director of Account Services. Lynn is a former Gr ...

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PART II. WHAT I VALUE: DIGGING DEEP AND BEING HONEST


March 21, 2018

Defining the values you share with your consumer begins with you. You have to look within - honestly - before you can really g ...

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OXFORD COMMUNICATIONS WINS 15 SERVICE INDUSTRY ADVERTISING AWARDS


March 15, 2018

Our team kickstarted 2018 by securing 15 national awards at the 15th Annual Service Industry Advertising Awards (SIA Awards). ...

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IS YOUR BRAND MUSEUM QUALITY?


January 22, 2018

Is the curation of your own museum the next frontier for brands with a great story? The Alexander McQueen exhibit at the Met start ...

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BUILDING BRILLIANT BRANDS FROM THE WHY


September 08, 2017

Why do some brands succeed where others fail? Why do consumers develop deep personal attachment to some brands where others ar ...

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WEB MAINTENANCE: WHEN AN OPTION REALLY ISN'T AN OPTION


July 27, 2017

Buying a car? Everyone knows that in order to keep a car running and protect that investment, yearly inspections, oil changes and ...

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THE NEW MEDIA LANDSCAPE: A GAME OF CONTENT


July 27, 2017

16.1 million people — a combination of cable viewers and subscribers to HBO’s streaming services, HBO GO and HBO NOW ...

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OXFORD WELCOMES, RALPH DAMATO, DIGITAL ANALYST


July 12, 2017

Data has come of age on Music Mountain with the addition of Ralph Damato as Digital Analyst. Ralph’s expertise turbochar ...

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