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NEW LEGISLATION PROTECTS ONLINE PERSONAL DATA OF EUROPEAN UNION RESIDENTS


June 26, 2018

May 25 was somewhat of a digital judgment day” that sent shockwaves throughout the marketing world. The General Data Pro ...

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EVENT MARKETING WORKS WHEN YOU WORK IT


June 15, 2018

Photo Credit: Veuve Cliquot Liberty State Park is known for its role in ferrying people to nearby Ellis Island, but this mont ...

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SPREADING MICRO-INFLUENCE


June 12, 2018

Brand strategists agree micro-influencing is currently one of the biggest trends in social media marketing. As we outlined ...

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MICRO IS HUGE


June 11, 2018

Micro-influencing is huge. At least that was the consensus among branding experts during the latest Philadelphia Ad Club panel ...

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OXFORD COMMUNICATIONS WINS 18 JERSEY AWARDS


June 08, 2018

Oxford Communications earned 18 honors at the 50th Annual NJ Ad Club Jersey Awards tying for the most accolades of the evening ...

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PART III. YOUR SOUL STORY: BREATHING LIFE INTO YOUR CORE VALUES


May 01, 2018

My past two posts have touched on exploring the core values that your brand shares with your customers. Because these shared v ...

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RETAIL AS THEATER


April 25, 2018

Well, they did it. Nordstrom successfully launched their new flagship men's store at Columbus Circle the weekend of April ...

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COMMUNICATIONS LEADERS AT OXFORD INVITED TO PRESENT AT CUPRAP


April 24, 2018

In March, Oxford’s leaders were invited to present at the College & University Public Relations and Associated Profe ...

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LYNN POWELL JOINS OXFORD AS DIRECTOR OF ACCOUNT SERVICES


April 19, 2018

We are excited to welcome Lynn Powell to our executive leadership team as Director of Account Services. Lynn is a former Gr ...

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THE LOSS OF A TOY STORY


April 09, 2018

It’s not the death of retail, but it is a wake-up call.   I am sure we have all spoken about the unfortunat ...

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THE OXFORD TEAM IS GROWING


April 03, 2018

Our team is growing and we couldn’t be more excited. Both our creative and digital teams welcome the additions of three ...

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PART II. WHAT I VALUE: DIGGING DEEP AND BEING HONEST


March 21, 2018

Defining the values you share with your consumer begins with you. You have to look within - honestly - before you can really g ...

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OXFORD COMMUNICATIONS WINS 15 SERVICE INDUSTRY ADVERTISING AWARDS


March 15, 2018

Our team kickstarted 2018 by securing 15 national awards at the 15th Annual Service Industry Advertising Awards (SIA Awards). ...

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PART I. WHY SHOULD THEY CARE


March 07, 2018

Walk around almost any office in any industry in any city and you’ll more than likely hear executives pouring over a ver ...

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DAY OF THE UNDERDOG


February 08, 2018

Our branding practice has been enthusiastic proponents of “driving to WHY” and “shared value” between ...

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SOCIAL MEDIA TRENDS TO WATCH IN 2018


January 31, 2018

Now is the perfect time of year to review past social media content performance and perfect your strategy going forward. ...

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IS YOUR BRAND MUSEUM QUALITY?


January 22, 2018

Is the curation of your own museum the next frontier for brands with a great story? The Alexander McQueen exhibit at the Met start ...

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WHAT'S IN A NAME?


January 19, 2018

A brand is a universe of emotions, experiences and moments that are created. The name is not the brand, but I am a big believe ...

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BUILDING BRILLIANT BRANDS FROM THE WHY


September 08, 2017

Why do some brands succeed where others fail? Why do consumers develop deep personal attachment to some brands where others ar ...

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WEB MAINTENANCE: WHEN AN OPTION REALLY ISN'T AN OPTION


July 27, 2017

Buying a car? Everyone knows that in order to keep a car running and protect that investment, yearly inspections, oil changes and ...

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THE NEW MEDIA LANDSCAPE: A GAME OF CONTENT


July 27, 2017

16.1 million people — a combination of cable viewers and subscribers to HBO’s streaming services, HBO GO and HBO NOW ...

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PROFESSIONAL ATHLETES ARE PEOPLE TOO


July 13, 2017

The only thing stronger than Frank Deford’s prose was the intangible yet palpable humility, grace and humanity that flow ...

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OXFORD WELCOMES, RALPH DAMATO, DIGITAL ANALYST


July 12, 2017

Data has come of age on Music Mountain with the addition of Ralph Damato as Digital Analyst. Ralph’s expertise turbochar ...

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MARCOM EXECS SOUND OFF ON INNOVATION


July 07, 2017

Oxford Communications attended a recent Philly Ad Club (@PhillyAdClub) event highlighting the challenges and innovations confronti ...

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NAVIGATING A PROGRAMMATIC DIGITAL WORLD


June 26, 2017

More than two thirds of digital ad spending is currently under the programmatic umbrella. Over $30 billion in digital programmatic ...

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2 NIGHTS, 25 AWARDS, FOR OUR TEAM & CLIENTS


June 26, 2017

Kudos to our talented team members and client partners. Oxford won 13 awards at the 2017 ASTRA Awards, including the coveted Best ...

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OXFORD COMMUNICATIONS WINS BIG WITH 13 ASTRA AWARDS


June 16, 2017

Oxford Communications has won 13 awards at the 2017 ASTRA Awards, including the coveted Best in Show trophy for its 30th anniversa ...

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OXFORD COMMUNICATIONS HONORED WITH 12 WINS AT 2017 JERSEY AWARDS


June 08, 2017

At the 31st Annual NJ Ad Club Jersey Awards on Wednesday June 7, 2017, Oxford Communications earned 12 awards including the presti ...

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KIM DIBACCO AND DAN SEXTON JOIN OXFORD


May 16, 2017

Oxford is happy to announce two new additions to the Account Services team: Kimberly DiBacco, Senior Account Supervisor, and Dan S ...

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SPOILERS AHEAD: SOCIAL MEDIA REVEALS GONE WRONG


May 01, 2017

A great way to drum up excitement for an upcoming event or product reveal is with a simple social advertising teaser post on your ...

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REACHING CUSTOMERS WITH VIDEO ON-THE-GO ANYTIME, ANYWHERE


September 28, 2016

Our Senior Director of Digital Marketing, A.J. Falvo, who serves as the lead on all digital media/search implementations and direc ...

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DIGITAL MARKETING EXPERT, A.J. FALVO, TO SPEAK DURING ADVERTISING WEEK NYC 2016


September 21, 2016

Oxford Communications’ Senior Director of Digital Marketing, A.J. Falvo, will speak during this month’s Advertising We ...

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INSIDE RESEARCH-BASED STRATEGY


August 29, 2016

Who is buying your products? Who isn’t buying your products, and why? How can we reach those people? How can we influence ...

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MEET OXFORD'S SUMMER 2016 INTERNS


July 21, 2016

Meet the talented students who have joined us on Music Mountain for the summer! Andrew Gordon Account Service Intern And ...

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DAVE ALLENDE AND ALEC REIMEL JOIN OXFORD


June 14, 2016

Oxford has expanded its Interactive and Digital teams with the addition of Dave Allende, Sr. Digital Media Manager, and Alec Reime ...

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OXFORD EARNS NJ AD CLUB’S BEST OF SOCIAL AWARD AMONG 12 WINS


June 09, 2016

Oxford Communications earned 12 New Jersey Advertising Club Awards on June 8, 2016, including the prestigious Best of Social Media ...

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LET YOUR FANS TAKE THE REINS: PARTICIPATION MARKETING


June 01, 2016

In May, Oxford’s social team attended The Participation Marketing Conference hosted by Offerpop, a leader in visual user-g ...

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BEYOND MASCOTS: BRINGING BRILLIANCE TO NJM INSURANCE


April 22, 2016

New Jersey Manufacturers Insurance (NJM) first came onto the scene in 1913. More than a century later, it found itself on a new co ...

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KEEPING UP WITH A CHANGING MEDIA LANDSCAPE


April 20, 2016

Media is perpetually evolving. Just as one trend, technology or TV show captivates the zeitgeist, something else becomes the hot n ...

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OXFORD’S INTEGRATED GRAMMY AWARDS WRAP UP


February 19, 2016

It’s award show season, and being that Oxford’s home is on Music Mountain, we bet you can guess which one is our favor ...

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BEHIND THE BRILLIANCE: THE MAKING OF A VERY MERRY STOP-MOTION VIDEO


December 28, 2015

Elizabeth Leach brings text to life. It’s a talent and an art form the Oxford Communications’ Associate Graphic Design ...

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CINEMATIC STORYTELLING


November 06, 2015

Oxford’s new in-house video production practice is driving content strategies. Big Brothers Big Sisters of Bucks County ( ...

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JR. DEVELOPER ANTHONY “TONY” MASTORIS HAS JOINED OXFORD


November 03, 2015

Anthony “Tony” Mastoris has joined the Oxford team as our new Jr. Developer. Tony brings with him a degree in Multimed ...

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OXFORD WELCOMES ELIZABETH LEACH, ASSOCIATE GRAPHIC DESIGNER


October 10, 2015

Oxford has welcomed a new Associate Graphic Designer, Elizabeth Leach. Elizabeth graduated from The College of New Jersey with a B ...

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OXFORD WELCOMES THREE NEW SMES TO THE TEAM


July 13, 2015

LAMBERTVILLE, N.J., July 13, 2015 – Oxford Communications added three full-time staff to accommodate a recent surge in new b ...

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THE OXFORD PORTAL: STREAMLINED COLLABORATION


July 10, 2015

“We don’t want to mold to somebody else’s ideas. We want software that molds to us.” – Gene Kelly, S ...

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HUNTERDON DEMOCRAT COVERS THE 2015 OXFORD OLYMPICS


June 17, 2015

LAMBERTVILLE— Like a field day for grown ups, Oxford Communications celebrated its fifth Oxford Olympics today including a l ...

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OXFORD COMMUNICATIONS TAKES HOME 9 AWARDS AT NJ AD CLUB AWARDS


June 15, 2015

LAMBERTVILLE, N.J., June 10, 2015 – Oxford Communications earned nine 2014 New Jersey Advertising Club Awards including the ...

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OXFORD HOLDS 5TH ANNUAL OXFORD OLYMPICS


June 11, 2015

LAMBERTVILLE, N.J., June 11, 2015 – The recession is over. College students are graduating, and earlier this week, the U.S. ...

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4 REASONS WHY YOUR BRAND’S FB PAGE LIKES WENT DOWN


May 04, 2015

In April, Facebook announced that it had made a few changes to its algorithm and user base which resulted in a widespread loss of ...

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